Visualizing Social Networks

Abstract

This paper documents the use of pictorial images in social network analysis. It shows that such images are critical both in helping investigators to understand network data and to communicate that understanding to others. The paper reviews the long history of image use in the field. It begins with illustrations of the earliest hand-drawn images in which points were placed by using ad hoc rules. It examines the development of systematic procedures for locating points. It goes on to discuss how computers have been used to actually produce drawings of networks, both for printing and for display on computer screens. Finally, it illustrates some of the newest procedures for producing web-based pictures that allow viewers to interact with the network data and to explore their structural properties.