Research on online education products designed for chinese young women’s interest development

Abstract

Among Chinese netizens, young women account for a relatively high percentage and become active users. As living standard improves, their focus have changed from the basic needs of life to the improvement of the quality of life and happiness, especially spending a lot of time on interest developing. Some Internet giants and many online educational institutions have paid attention to it, and released a number of online education products for young women to develop interests. In this research, we defined “Young women” in China and “Interest Developing” according to available data. We performed a detailed analysis in the group of “young women”, including their demographic characteristics, living styles, needs on interest developing, and specific learning processes. Then we took Baidu’s product for young women as an example, in comparison with other products on the Chinese market, to explore the design concepts, design style and operational activities of online interest-developing products. Finally, we summarized the strengths and weakness of existing products, and see what this industry is really achieving or how it’s trending. This research hopes to help design interest-developing products for Chinese young women, and even.