Sustainable Rural Development though Women Participation in SMEs Business Growth in Sindh

Abstract

The present research paper is focused is focused on the sustainable development through women participation in SMEs business growth in Sindh. The main objective of current research is to examine the sustainable development through women participation in Small and medium enterprises in upper Sindh. The data were collected from 300 respondents from five Districts Dadu, Nawabshah, Shikarpur, Jacobabad and Kashmore district by using simple random technique. It was further revealed that the rural women is less confident and their husbands were always given them hard time once they are exposing them selves to out side the boundaries of the house. It was revealed the rural women is innovate designs of toppi (Sindhi Caps) as well as other SMEs products which are the only source of earning. They are also paid 60% less value of their products because of lack of marketing and other facilities. The biggest challenges which they were facing they were doing all business in house, lack of marketing facilities, Karo Kari criminal activities and they were deprived from the basic rights. This study contributes and explores the Rural Women challenges in SMEs business and how these critical unethical problems we can overcome like KARO KARI, and other various social issues growth.