A STUDY OF THE INNOVATION POWER OF SMEs IN SEMARANG

Abstract

The objective of this study was to analyze the reasons why a business could sustain its life. The approaches used were industrial based approach and micro business unit approach. The sampling method was purposive sampling combined by convenience sampling technique.The amount of samples were 100. The method of analysis used were nonparametric statistics and regression analysis. The study found that the innovation power of SMEs in Semarang was quite small (around 5%). This finding was expected to benefit business actors in Indonesia, namely to help increase innovation power so that their businesses could survive and continue to exist. Abstrak Studi ini bertujuan untuk menganalisis mengapa ada bisnis yang sukses dan mengapa ada yang gagal dalam mempertahankan kelangsungan hidupnya. Pendekatan yang digunakan ialah pendekatan industrial dan pendekatan unit bisnis mikro. Teknik pengambilan sampel adalah purposive sampling dikombinasikan dengan convenience sampling. Jumlah sampel adalah 100. Metode analisis terdiri dari statistik non-para-metrik dan analisis regresi. Studi ini menemukan bahwa daya inovasi UKM di Semarang cukup kecil yaitu sekitar 5%. Temuan studi ini diharapkan bermanfaat bagi pelaku bisnis di Indonesia, agar mampu mening-katkan daya inovasinya sehingga mampu bertahan dan melanjutkan kehidupan bisnisnya.