Abstract
This work is an introductory analysis of market research in industrial or business-to-business markets. It is aimed at those with little or no experience in the area, who may need to commission research or analyze and interpret survey data themselves.
Cite
CITATION STYLE
APA
Jacob, F., & Weiber, R. (2015). Business Market Research (pp. 275–325). https://doi.org/10.1007/978-3-319-12463-6_6
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