CITATION STYLE
Mourdoukoutas, P., & Siomkos, G. J. (2009). Principle 7. Turn WOM into Buzz. In The Seven Principles of WOM and Buzz Marketing (pp. 77–94). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-02109-1_8
Mendeley helps you to discover research relevant for your work.