CONSUMER BEHAVIOR TOWARDS DIGITAL MARKETING IN AMAZON

Abstract

MEANING Using a web browser to look for and buy products and services via the Internet is known as online shopping. Among the most appealing aspects of online shopping is the fact that consumers can search and buy what they need without ever having to leave their homes. It is estimated that online shopping generates billions of dollars in sales each year. DEFINITION The act of purchasing a service or commodity over the Internet is known as "online shopping." That is to say, a customer can shop from the convenience of his or her own home for things sold by an online retailer. Before the WWW, a home television was used to perform a real-time transaction demonstrating this notion. Videotext was exhibited in 1979 by M. Aldrick, a British engineer who created and installed systems.