Factors influencing consumer’s Behavioral intention to adopt IRCTC connect mobile application

Abstract

Indian Railway Catering and Tourism Corporation Ltd. (IRCTC) launched “IRCTC Connect” mobile application (app) for different mobile platforms for booking/cancellation tickets, but the app usage rate is very low in comparison to IRCTC website and Passenger Reservation System (PRS). This indicates a gap between implementation and adaption of IRCTC Connect. This paper explores the factors influencing the consumer’s behavioral intention to use IRCTC Connect by adapting Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. Regression analysis is used to analyze total 159 valid responses, collected through survey at MNNIT campus Allahabad, India. The findings of the study illustrate that only three factors Social Influence, Price Value and Habit of UTAUT2 model are significantly influencing the adoption of IRCTC Connect with adjusted R-Square value 0.699. This study will facilitate IRCTC Connect developers to encompass better understanding on consumers’ desires and intention and encourages researchers in this area for longitudinal observation in different backgrounds.