Abstract
The purpose of this research is to study the factors affecting the packaging of local brand perfume towards consumers' purchase decision. The questionnaires were distributed to 414 respondents who are interested in purchasing local brand perfume and have used perfume …
Cite
CITATION STYLE
APA
Elango, D., & Thansupatpu, V. (2020). The Factors Affecting Local Brand Perfume Packaging on Consumers Purchase Decision in Bangkok. Journal of Management, Economics, and Industrial Organization, 59–76. https://doi.org/10.31039/jomeino.2020.4.2.4
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