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Book Chapter

Shanghai Tang: A Chinese Luxury Brand with Global Ambitions

  • Zhiyan W
  • Borgerson J
  • Schroeder J
Palgrave Macmillan UK, (2013), 110-150
DOI: 10.1057/9781137276353_5
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Zhiyan, W., Borgerson, J., & Schroeder, J. (2013). Shanghai Tang: A Chinese Luxury Brand with Global Ambitions. In From Chinese Brand Culture to Global Brands (pp. 110–150). Palgrave Macmillan UK. https://doi.org/10.1057/9781137276353_5

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