Data mining in customer value and customer relationship management

S. Sumathi; S. N. Sivanandam

Journal Article

Data mining in customer value and customer relationship management

Sumathi S
Sivanandam S

Studies in Computational Intelligence (2007) 29 321-386

DOI: 10.1007/978-3-540-34351-6_16

8Citations

17Readers

Get full text

Cite

CITATION STYLE

APA

Sumathi, S., & Sivanandam, S. N. (2007). Data mining in customer value and customer relationship management. Studies in Computational Intelligence, 29, 321–386. https://doi.org/10.1007/978-3-540-34351-6_16

Data mining in customer value and customer relationship management

Cite

Register to see more suggestions