Personalized services oriented towards commercial establishments

Abstract

This paper presents the platform "PlaSerEs", whose main objective is to provide information about the products y/o services offered by commercial establishments to their clients in a personalized way. This platform is structured in four layers: i) the adaptation layer, composed of four modules: the one of the context, the one of the access device, the one of the user and the one of the wireless connection. The latter is one of the main contributions of this work. ii) The general services layer, iii) the personalized services layer and iv) the application layer. In order to validate and to evaluate how "PlaSerEs" works, we developed a functional prototype for a restaurant. © Springer-Verlag 2009.