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A different web analytics perspective through copy to clipboard heatmaps

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2020) 12128 LNCS 543-546
DOI: 10.1007/978-3-030-50578-3_41
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Abstract

Heatmaps are widely used in web analytics to visualize certain user activities within web pages, including mouse clicks, mouse moves and page scrolling. We propose Copy to Clipboard Heatmaps (CTCHs), to visualize what users copy from web pages. We present an implementation of CTCHs, demonstrate various types of useful information that CTCHs expose in technical-educational web pages, and discuss several possible uses.

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Kirsh, I., & Joy, M. (2020). A different web analytics perspective through copy to clipboard heatmaps. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 12128 LNCS, pp. 543–546). Springer. https://doi.org/10.1007/978-3-030-50578-3_41

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