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Brand Engagement, Everyman and the Death of the Hero Leader

  • Buckingham I
Palgrave Macmillan UK, (2008), 11-32
DOI: 10.1057/9780230579507_2
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Buckingham, I. P. (2008). Brand Engagement, Everyman and the Death of the Hero Leader. In Brand Engagement (pp. 11–32). Palgrave Macmillan UK. https://doi.org/10.1057/9780230579507_2

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