THE IMPACT OF THE HUMAN RESOURCES EMPOWERMENT STRATEGY ON ACHIEVING STRATEGIC OBJECTIVES IN COMMERCIAL BANKS IN JORDAN

Abstract

Purpose: The aim of this study is to examine the impact of the strategy of empowering human resources in achieving strategic goals in commercial banks in Jordan. Theoretical Framework: The banks in Jordan are characterized by their diversity, there are three categories of commercial banks: the public sector, the private sector, and foreign banks.it makes it in constant competition, which requires empowering their human resources to achieve the strategic goals they seek. Design/Methodology/Approach: The study collected (356) answers from employees of nine commercial banks in Jordan and conducted an regression analysis to conclude that empowering human resources has a role in achieving strategic goals, and percentages by adopting the weighted average calculation for the level of application of each. The studied variables. Findings: The study reached there is an effect of the strategy of empowering human resources represented by participation in decision-making, freedom of responsibility, training and education in achieving strategic goals in the Jordanian trade banks, while there was no effect of the supporting culture strategy in achieving strategic goals in Jordanian commercial banks from the point of view of its employees. And The level of application of the strategy of empowering human resources with its dimensions of training, education, supportive culture, participation in decision-making, and freedom of responsibility is medium, and the level of application of strategic goals of innovation, productivity, and social responsibility is medium. Research, Practical & Social Implications: The study determines how the application of human resources empowerment strategies in commercial banks can contribute to achieving strategic goals, and the study also identifies the level of following the human resources empowerment strategy, and the Level of implementation of strategic objectives in commercial banks in Jordan. Originality/value: The value of the study to clarify the importance of activating the strategy of empowering human resources as an important factor is necessary in developing strategic goals, especially in the era of knowledge economy.