INNOVATION MANAGEMENT OF THE ENTERPRISE IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Abstract

The article is aimed at establishing the features of the introduction of enterprise innovation management in the conditions of sustainable development and developing a new method for evaluating the effectiveness of the permanent innovation process (IP) under the dynamic nature of external influences. General and special methods of knowledge used: comparative analysis to substantiate the difference between operational management of innovation implementation and strategic management of IP; structural analysis to substantiate that innovative management is the structure of the second level of SDP: quantitative and qualitative comparison was introduced to substantiate that structural nature of intangible assets is determined by the structure of production; scientific abstraction to substantiate that intellectual capital has a determining value for sustainable activity; mathematical formalization for the development of dynamic IP control model. It is indicated that: the condition for effective provision of sustainable development is coordination of operational management innovations and strategic management of IP of the enterprise; innovative management is a second-level structure in view of the need for comprehensive implementation of SDP for effective long-term operation of enterprise; the structural nature of intangible assets is determined by the structure of production, peculiarities of supply and sales and is based on the totality of intangible assets of the enterprise; intellectual capital is of decisive importance for ensuring the sustainable nature of the impact innovations on the company's activities and as a condition for increasing the level of reliability of its competitive advantages; the systemic nature of the impact innovations on the company's activities requires the introduction of new methods of their evaluation. A new method of evaluating the effectiveness of the extended innovation process, which forms the sustainable activity of the enterprise under dynamic conditions, was devel-oped. The developed mathematical approach and the research results should be useful for the management of enterprises and for scientists dealing with the problems of innovative management.