Design and Development of a Location-Based Advertising and Recommending System

Abstract

This paper designs and develops a prototype of Location-based Advertising and Recommending System (LBARS) system. The LBARS utilizes the techniques of GIS, GPS and location-based service to sense users’ location and send advertising message to those who are within the defined area and/or time zone. A salient function of the system mechanism is to recommend advertising messages with priority according to parameters that include user defined preference, distance and time. An illustrated example is used to demonstrate the prototype system.