A Study on Customer Satisfaction towards Online Shopping of an Apparel

Abstract

With the booming Indian e-commerce market, understanding customer satisfaction in online apparel shopping is critical for retailers' success. This study explores this concept through a quantitative approach. A self-administered survey questionnaire, utilizing a 5-point Likert scale, gathers data from Indian consumers aged 18-50, a key demographic for online apparel purchases. The survey delves into various aspects influencing customer satisfaction, including product selection breadth, website navigation ease, delivery process efficiency, customer service quality, and the availability of size and fit information. Descriptive statistics will be employed to analyze the collected data, uncovering patterns and trends in customer satisfaction levels. Furthermore, depending on the formulated research questions and hypotheses, inferential statistics may be used to investigate potential correlations between customer satisfaction and brand loyalty within the online apparel shopping domain. This research aims to provide valuable insights for online apparel retailers in India, enabling them to optimize their platforms and enhance customer satisfaction for long-term success. Keywords: Online apparel shopping, customer satisfaction, India, e-commerce, apparel retail, satisfaction factors, online clothing shopping, customer experience, brand loyalty