Path of creativity in entrepreneur: Basic concept of creative economy development

Abstract

Creativity and entrepreneurship are key success factors of creative economy driven policy. Understanding of relationship and mechanism between them will lead to economic growth rate and achievement. The objective of this study is to find the relationship between creativity and entrepreneurship, and the mechanism that lead to conceptual development of creativity-based economy. The finding of the study will contribute mechanism of creativity formulation on a man and how to change them to be entrepreneur that will make us understanding process of creative economy development in the future. The researchers have reviewed the literature on creativity, entrepreneur, entrepreneurship, entrepreneurial characteristics, and entrepreneurial factors to form the theoretical framework and relating compartment between creativity and entrepreneur. The concept of creativity, entrepreneurship, and the relationship between both concepts are discussed in the paper. From the study, there is evidence to support that creativity is the basic requirement for entrepreneur. Environment conditions are critical factors inducing individual’s creativity through creativity process and practices. Along with business conditions on creativity process and practices, eventually the content would be reckoned as entrepreneurship. In summary, entrepreneur uses background knowledge, internal and external factors, to formulated creativity. Creativity is not enough to achieve business, but also experience in business is requirement.