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Book Chapter

The Evolution of Media Buying

  • Nelson-Field K
Springer Singapore, (2020), 55-70
DOI: 10.1007/978-981-15-1540-8_4
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Nelson-Field, K. (2020). The Evolution of Media Buying. In The Attention Economy and How Media Works (pp. 55–70). Springer Singapore. https://doi.org/10.1007/978-981-15-1540-8_4

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