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User experience research and management of online advertising and merchandising

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2009) 5623 LNCS 457-466
DOI: 10.1007/978-3-642-02767-3_51
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Abstract

Managing user experience of advertising on eCommerce sites poses unique challenges due to the need of balancing profiting and optimizing user experience. Merchandising on eCommerce sites is similar to online advertising, because users oftentimes do not perceive and interact with them differently due to their similar look and feel. This paper proposes a framework of user experience management, an approach towards user research, and a number of design recommendations for online advertising and merchandising. © 2009 Springer Berlin Heidelberg.

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Guo, F. Y. (2009). User experience research and management of online advertising and merchandising. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5623 LNCS, pp. 457–466). https://doi.org/10.1007/978-3-642-02767-3_51

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