Influence of New Media Technology on the Transformation Path of Party Newspaper

Abstract

With the rapid development of new media technology, the media industry has entered a new era of all media convergence. Party newspaper, as the authoritative media platform for the Party and the state to release information, has unique development advantages in the traditional media era. However, in the era of all media and the earth-shaking changes in the audience’s reading habits, and in the era of traditional paper media losing the audience on which they depend for survival, party newspapers must transform and develop. This paper mainly focuses on discussing the influence of new media technology on the transformation path of party newspapers.