… Assuming nothing else changes, such as distributioncoverage, price, and gross margins, it is a simple matter to extrapolate the results of the experiment to the larger market and derive …
CITATION STYLE
Stewart, D. W. (2019). Linking Marketing Outcomes to Financial Performance (pp. 95–115). https://doi.org/10.1007/978-3-030-15565-0_6
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