New Model for Ecosystem Management Interpretation: Target Audiences on Military Lands

Abstract

New interpretation models are necessary to address the human dimensions of ecosystem management goals. A model focusing on audience characteristics guided the development of an ecosystem management interpretive program targeting military leaders and planners at Eglin Air Force Base in northwest Florida. Interpretive objectives and content areas were established with input from natural resource managers and data from baseline surveys of military decision makers. Key content areas for the interpretive program were (a) native and endangered species, (b) fire ecology, (c) ecosystems, and (d) forest resources and habitats. Interpretive media tested included print mass media, a color poster, golf course signs, a series of color brochures with a participatory component, and a video. Evaluative surveys showed significantly improved knowledge and attitudes in several content areas despite a high turnover of individuals in the target populations. Mass media were the most successful interpretive approach tested, resulting in increased knowledge and enhanced attitudes for both leaders and planners. Interpretive signs on the Eglin AFB golf course, targeting military leaders who reported golf as their main outdoor activity, were successful in improving knowledge of ecosystems and attitudes toward prescribed fire. Audience monitoring provides continued feedback for the interpretive program. These findings suggest that a model of interpretation focusing on audience attributes rather than site characteristics is useful for designing effective programs.