UNWTO/WTCF City Tourism Performance Research

Abstract

The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 158 countries, 6 territories, 2 permanent observers and over 500 Affiliate Members. World Tourism Cities Federation (WTCF) is the first global city-based non-profit international tourism organization. Guided by the vision of Better City Life through Tourism, it is committed to facilitating exchanges and cooperation among the members and promoting sustainable growth in the tourism sector. WTCF aims to increase the appeal of tourism cities as international destinations, enhance the quality and efficiency of their services, and boost the brand image of tourism cities. WTCF currently has 193 members, including 128 city members and 65 institutional members from 62 countries, and Committees of Expert, Civil Aviation, Tourism-related Businesses, Media, Cruise Industry, Tourism Investment, with over 300 branch members.