Science, Values, and Science Communication: Competencies for Pushing Beyond the Deficit Model

Abstract

The deficit (knowledge transmission) model of science communication is widespread and resistant to change, highlighting the limited influence of science communication research on practice. We argue that scholar–practitioner partnerships are key to operationalizing science communication scholarship. To demonstrate, we present a transformative product of one such partnership: a set of ethics and values competencies to foster effective communication with diverse audiences about scientific research and its implications. The 10 competencies, focused on acknowledging values, understanding complexities of decision making, strategies to deal with uncertainty, and diversifying expertise and authority, provide a guiding framework for re-envisioning science communication professional development.