Linking Environmental Corporate Social Responsibility with Green Innovation Performance: The Mediating Role of Shared Vision Capability and the Moderating Role of Resource Slack

Abstract

Environmental corporate social responsibility is important for firms to achieve both economic benefits and the sustainable development of firms and the environment, which are of great concern to theorists and practitioners. However, the relationship between environmental corporate social responsibility and green innovation performance is still unclear. To address the research gap, we propose a research model that incorporates the mediating effect of shared vision capability, and the moderating effect of resource slack, to investigate whether and when environmental corporate social responsibility affects green innovation performance. Data were obtained from 351 respondents of Chinese firms through a questionnaire. The results confirmed that environmental corporate social responsibility is positively associated with green innovation performance. The results also confirmed that shared vision capability mediated the environmental corporate social responsibility–green innovation performance link. Resource slack statistically significantly moderated the relationship between environmental corporate social responsibility and green innovation performance. These findings offer novel insight for managers when formulating management policies about environmental corporate social responsibility, shared vision capability, and green innovation performance, which can help enterprises to achieve the goal of sustainable development and promote environmental friendliness in society at large.