This research looks at the idea of interactive supplier social networks (SSN’s), a novel and comparatively unexplored area in the field of supply chain management. The paper aims to understand the motivations prompting suppliers in a horizontal supply chain to share knowledge within a supplier network. A social constructionist perspective is employed to explore the factors that motivate/prevent engagement in knowledge sharing using social media tools from a customer and supplier’s perspective across an insurance supply chain. The findings reveal corporate and industrial culture, work routines, technology, and a high regulatory environment can have a limiting effect on the generation of voluntary engagement in knowledge sharing between organizations and their supply chains in this sector.
CITATION STYLE
Grant, S. B. (2017). Barriers and enablers to supply chain knowledge sharing and learning using social media. In Smart Innovation, Systems and Technologies (Vol. 68, pp. 375–385). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-319-57078-5_36
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