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An empirical study of an extended technology acceptance model for online video services

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2009) 5518 LNCS(PART 2) 416-423
DOI: 10.1007/978-3-642-02481-8_59
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Abstract

This paper is a survey report about why students use online video services. Based on the Technology Acceptance Model (TAM), a hypothesis model for online video services users was designed. The hypothesis model incorporates social influence, flow experience, comfortable communication, and advertisement interference into the basic TAM. With a questionnaire given to about 350 students, behaviors of online video service users were analyzed. © 2009 Springer Berlin Heidelberg.

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Hiramatsu, A., Yamasaki, T., & Nose, K. (2009). An empirical study of an extended technology acceptance model for online video services. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5518 LNCS, pp. 416–423). https://doi.org/10.1007/978-3-642-02481-8_59

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