THE MARKET OPPORTUNITIES AND DISADVANTAGES ON SUSTAINABLE ENTREPRENEURSHIP: AN EXPLORATORY RESEARCH ON SEVERAL SMALL AND MEDIUM ENTERPRISES

Abstract

The development of small and medium enterprises (SMEs) is necessary a growing trend around the world and in every single nation to contribute to create more opportunities, particularly in the era of sustainability. The objective of this study is to provide a framework on the subject of “the direct impact of the opportunities and disadvantages market on sustainable entrepreneurship”. The theoretical framework and the descriptive plan were constructed following the study variables. To achieve the objective of this study quantitative research method was applied to investigate the impact of market opportunities and disadvantages of sustainable entrepreneurship. This study was applied and tested in the private sector for several SMEs using a questionnaire as a method for collecting the data and the sample size was 217 managers working in SMEs. The pathological analysis was used using the AMOS v.20 software. The results showed there is a direct positive impact on the imperfections and opportunities of the market for sustainable entrepreneurship. This study suggests the actual orientation towards reducing market defects and increasing the opportunities in front of SMEs by developing the necessary regulations and instructions to reduce market defects, and thus converting these defects into important opportunities that help increase sustainable entrepreneurship.