The feasibility of cybermedia and the business models that underpin them are now a classic theme of academic and professional literature within broadcast journalism. We believe it is important to examine revenue strategies aimed at the consumer of Spanish cybermedia in a context of maturity at digital journalism that contrasts with the sharp economic crisis this country is currently going through. The insights of our study highlight the coexistence of two diametrically opposed business models between the most popular and reference cybermedia in Spain and the establishment of ‘value-added’ strategies in those cybermedia that have established pay per view systems.
CITATION STYLE
Gago Mariño, M., Toural Bran, C., & Limia Fernández, M. (2017). Consumer-oriented business models in Spanish cybermedia. In Advances in Intelligent Systems and Computing (Vol. 503, pp. 203–209). Springer Verlag. https://doi.org/10.1007/978-3-319-46068-0_26
Mendeley helps you to discover research relevant for your work.