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Live Demonstrations as Means of Services Marketing and Brand Communication Towards Security Authorities

  • Bourdache K
  • Aro M
Springer Fachmedien Wiesbaden, (2017), 3-10
DOI: 10.1007/978-3-658-17254-1_1
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Abstract

… all over Europe using live demonstrations as marketing and communication platforms. … in a live demonstration marketing environment. One opportunity for marketing ones technological …

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APA

Bourdache, K., & Aro, M. (2017). Live Demonstrations as Means of Services Marketing and Brand Communication Towards Security Authorities. In Conference Proceedings Trends in Business Communication 2016 (pp. 3–10). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-17254-1_1

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