CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING

Abstract

Internet has changed the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have been using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. In addition to the tremendous potential of the Ecommerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers. This section will cover all information regarding the thesis background, purpose and theories. It encompasses the introduction of consumer behaviour and online shopping which covers the key aspects of this research.