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Book Chapter

Segmentation Bases

  • Wedel M
  • Kamakura W
DOI: 10.1007/978-1-4615-4651-1_2
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Abstract

This chapter classifies segmentation bases into four categories. A literature review of bases is provided and the available bases are evaluated according to the six criteria for effective segmentation described in chapter 1. The discussion provides an introduction to parts 3 and 4 of the book, where some special topics and new application areas are examined.

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APA

Wedel, M., & Kamakura, W. A. (2000). Segmentation Bases (pp. 7–16). https://doi.org/10.1007/978-1-4615-4651-1_2

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