Strategy deployment of high-technology companies entering the consumer sports electronic market

Abstract

The consumer sports electronic (CSE) market has been growing at an unprecedented rate, largely due to the advances made in microelectronics, communication technologies, high-level software, optoelectrics, micro-optics, bioengineering, and new materials. This paper proposes a structured process to enter this business sector for innovative, high-technology companies. © 2006 Springer-Verlag New York.