ANALISIS NILAI TAMBAH AGROINDUSTRI KERIPIK SINGKONG (Studi Kasus Sentra Produksi Keripik Singkong Pedas di Kelurahan Setiamanah, Kecamatan Cimahi Tengah, Kota Cimahi)

Abstract

Small and Medium Enterprises in Indonesia opens opportunities for entrepreneurs to make cassava chips into their businesses and that can increase the added value of cassava. Cimahi city is one of the production centers of cassava chips, located in Kampung Pojok-Kademangan, Setiamanah Village, Cimahi Tengah District, Cimahi City. The purpose of this research is to know the performance of agro-processing industry of cassava chips, business value and added value obtained from processing of cassava into cassava chips. This research uses qualitative design with case study technique. Data analysis contains business value analysis, value added analysis with Hayami method and descriptive with quantitative and qualitative data. The results shows that the processing of cassava chips still use the equipment is relatively simple and the average is a small industry. Marketing of cassava chips is done by entrepreneurs that directly selling cassava chips to consumers, besides through wholesalers and then to retailers then to consumers. The result of business value analysis shows that the average cost incurred by business of cassava chips at Production Center of Cassava Chips of Cassava Cimahi amounted to Rp4.598.410,53 with average received revenue of Rp5.955.600,00 and average income / profit accepted entrepreneurs cassava chips is Rp1.321.284,17 in one production. The result of business efficiency analysis shows that the average R / C ratio is 1.30. Which means cassava chips agro-industry is efficient or feasible because it already exceeds the number 1.00. The average value added is received on the business of cassava chips amounting to Rp5.232,18 per kilogram with a ratio of added value to the average output value of 23,76% per production process. This added value added ratio is included in the medium category because it is between 15-40% based on Hubeis Statement.