Study on the factors that influence the intention of college students to participate in the green building

Abstract

The concept of green building has been extended for a period of time on both sides of the Taiwan Strait. However, there still is curiosity and skepticism in Fujian on green building. While in Taiwan, villages are filled with green-evolved houses and modern environmental farmhouses. With Theory of Planned Behavior as the framework, this study investigates influences of college students' attitude toward green building, subjective norms of green building and perceived behavioral control of green building on the intention to participate in the green building. Findings show that college students' attitude toward green building and the perceived behavioral control of green building significantly influence the intention to participate in the green building, but "subjective norms of green building" doesn't have significant influence. The reason is probably that college students are at the rebellious stage and have high self consciousness and independent viewpoints.