Mass Customization

Abstract

Mass customization strategy is not the panacea for all industrial problems to enhance supply chain surplus. However, irrespective of several limitations of mass customization strategies, companies can expect to have certain benefits by using it properly. An attempt has been made in this chapter to discuss in detail postponement, constraints of mass customization, sourcing postponement, advantages of postponement strategy, drivers of postponement strategy, customer order decoupling point (CODP). An innovative postponement strategy is also discussed for sourcing.