A Classification of Roles for Gamification in Business – a CHANGCE-Thinking Approach

Abstract

The CHANGCE-thinking mindset focuses on the identification and exploration of chances. As a part of this concept the CHANGCE-Game provides a systematic framework and ludic approach to discover an organization’s potential for improvement within a workshop setting. This method exploits the benefits of gamification to successfully initialize a change process within an enterprise. The case study within this research paper shows the advantages of incorporating roles as a game design element. The roles foster a change of perspective, thereby increasing creativity of workshop participants. This specific game element furthermore helps to break down hierarchies within teams and organizations, providing a criticism-free environment in which every opinion has equal value.