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Wine Tourism Experiences and Marketing: The Case of the Douro Valley in Portugal

  • Correia A
  • Cunha R
  • Matos O
  • et al.
Springer International Publishing, (2019), 203-220
DOI: 10.1007/978-3-030-00437-8_14
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Abstract

Wine tourism is considered a crucial element for the tourism industry and for the sector of viniculture and wine industry. In this context, wine-producing regions increasingly seek ways of providing value-added experiences to visitors in order to develop the...

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APA

Correia, A. I., Cunha, R., Matos, O., & Fernandes, C. (2019). Wine Tourism Experiences and Marketing: The Case of the Douro Valley in Portugal. In Wine Tourism Destination Management and Marketing (pp. 203–220). Springer International Publishing. https://doi.org/10.1007/978-3-030-00437-8_14

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