The Impact of the World Superbike (WSBK) 2022 Event on Tourism Policy in West Nusa Tenggara

Abstract

The islands of Lombok and Bali have been designated as national tourism gateways in the MP3EI Corridor V (Master Plan for the Acceleration and Expansion of Indonesian Economic Development). The nomination of Mandalika area as a SEZ has an impact in accelerating the development of the Mandalika area and its surroundings. One of them is the construction of the Mandalika Circuit which is used as a venue for International World Superbike (WSBK) event. The existence of WSBK has a positive impact on tourism development especially on the island of Lombok and in West Nusa Tenggara in general. This study aims at scrutinizing the tourism policies in West Nusa Tenggara related to the event of the Mandalika International World SuperBike (WSBK) and to investigate the impact of WSBK event in increasing the visits both domestic and foreign tourists to West Nusa Tenggara. This study was conducted with a qualitative descriptive approach to provide an overview of what was studied. The method used in this study was qualitative research with sociological and statute approaches. The results of this study are the birth of several regional government policies in order to support the implementation of the World Superbike (WSBK), in addition to the WSBK event the number of tourism visits in West Nusa Tenggara has increased.