The vantage point operation of collision on online shopping via social media amid shoppers and assessments of shopping

Abstract

Tiruchirappalli has covered a path for a large number of online shoppers by including factors such as convenience, best prices, different varieties of the same product, flexibility in delivery location of a good and easy comparison of prices. The social media covers the entire decision-making process of the consumers on the basis of the reviews and feedbacks from the social media users. The ultimate aim of social media marketing is to boost the online shopping business and improve the profits. But sometimes the social media users are not realising that their decision-making process psychologically changed. The consumer behaviour entirely changes because of the systematic and the proper way of social media advertisements towards the usage of promotion techniques. The objectives of this paper are to determine the attitude of buying behaviour of shoppers towards social media networks. To analyse the influence of social media on shoppers. To know the level of satisfaction and the most preferred product from social media advertisement. To check out the beneficial and favour form of social media.