Conversations on Society and Culture

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Abstract

This article takes a “then and now” perspective on social and cultural issues in the Journal of Consumer Research. The author had conversations with preeminent scholars who reflected on theoretical developments over time, what we know, and what we should be most concerned with now and in the future. This article can be used as a call to action for future consumer research dealing with society and culture.

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APA

Cotte, J. (2024). Conversations on Society and Culture. Journal of Consumer Research, 51(1), 52–55. https://doi.org/10.1093/jcr/ucae010

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