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Innovatives Brand Management

  • Misof G
  • Schwarz M
Springer Fachmedien Wiesbaden, (2017)
DOI: 10.1007/978-3-658-17325-8
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Abstract

Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren

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APA

Misof, G., & Schwarz, M. (2017). Innovatives Brand Management. Innovatives Brand Management. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-17325-8

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