CITATION STYLE
Meffert, H., Burmann, C., Kirchgeorg, M., & Eisenbeiß, M. (2019). Marketingimplementierung. In Marketing (pp. 879–924). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-21196-7_10
Mendeley helps you to discover research relevant for your work.