Hacia una imaginación global hecha a medida. jimoto pr anime, ¿Una nueva era en la producción del anime?

Abstract

Anime has become one of the greatest assets of Japanese public diplomacy to advertise Japan's charm. The Japanese government is aware of this fact, and it is now more supportive than ever of the Cool Japan movement. As a result, some anime no longer exports a personal vision of Japan, but a crafted image of it. Related to the increasing popularity of anime, since the 1990s the phenomenon of otaku pilgrimage has been attracting tourism and thus revitalizing the prefectures economy. Hence, we can say that otaku pilgrimage is a by-product of popular anime. However, recently there has been an increase in the number of anime whose main goal is the promotion of particular prefectures. Through the study of some representative cases, we intend to investigate which aspects Japan is more interested in promoting and how it does it.