Abstract
… Generic framework analysis contains external (which is PESTEL and competitor analysis) and internal analysis (segmenting, targeting and positioning) in order to analyze the business …
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CITATION STYLE
APA
Daniswara, C. R. A., & Furinto, A. (2021). Proposed New Positioning and Omnichannel Strategy of Local Fragrance (Case Study: House of Medici). Journal of International Conference Proceedings, 4(3). https://doi.org/10.32535/jicp.v4i3.1312
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