Tweet stream summarization for online reputation management

Abstract

Producing online reputation reports for an entity (company, brand, etc.) is a focused summarization task with a distinctive feature: issues that may affect the reputation of the entity take priority in the summary. In this paper we (i) propose a novel methodology to evaluate summaries in the context of online reputation which profits from an analogy between reputation reports and the problem of diversity in search; and (ii) provide empirical evidence that incorporating priority signals may benefit this summarization task.