The Asian Mobile Gaming Marketplace: Context, Opportunities and Barriers

Abstract

This chapter explores the current environment for Western mobile game companies as it relates to their presence as well as the overall context in both mature and developing Asian markets. It emphasizes the connections made between geographically dispersed corporate interests from a business-oriented perspective over the last several years, with particular scrutiny of trade press and industry events. It especially focuses on opportunities, challenges and entry barriers for mobile gaming businesses when it comes to countries across East and SouthEast Asia, both historically and in the contemporary marketplace. The result is a holistic analysis of the present and future of mobile gaming operations in Asia.