The Changing Room: Multimedia interactive display system for retail stores

Abstract

The Changing Room is a multimedia interactive display system. Digital media is used to make a projection on the walls, the ground and merchandise in the mall's display space, so customers can experience merchandise in the created context of digital images. Within the display space, the customers' various acts such as walking around, touching, and staying can trigger the sensors and then a variety of digital information will show up. For instance, directly projecting the relevant sales information around the merchandise, or producing a variety of different visual transition effects, to guide customers to participate in interaction and imagine the scenario or atmosphere by using this product. © Springer-Verlag Berlin Heidelberg 2013.